Behind the brand
With a career of over 15 years, Dren Abazi is an artist who has exhibited a gripping identity through his captivating performances and compelling personality. Throughout his artistic journey, a consistent and growing characteristic of his is his impeccable style, both on and off stage.
Our journey began as a passion to create and enjoy beautiful clothing pieces. With Dren’s unique style and the demand for versatile fashion pieces becoming apparent, we saw an opportunity to create designs that effortlessly transition from everyday wear to special occasions, catering to the diverse needs of our fashion-savvy community.
The fabrics that we use are elegant, and in most of them, the composition consists of a small portion of Lycra, which provides flexibility and breathability in its use. In addition, the fabrics are ecologically clean and a majority of them can be recycled.
The products come as a result of a new business model:
• The production of the product starts only after the order is made; there is no stock or overproduction
• The product gives full respect to each customer as 100% of the production gives full attention to the mentioned client (in an industrial manner)
• The technology used is digital printing with ecologically clean ink (water-based).
• The collection is updated periodically
We take pride in delivering products of the highest quality, and as such, we ensure that our raw materials, such as fabric and accessories, are sourced from reputable supplies, with whom we trust and share similar values with. Every item of clothing we offer is meticulously crafted to meet and exceed your expectations.
We believe having sustainable practices is essential for a business to go smoothly. In the core of our business model we have our ‘Made to Order’ practice, ensuring that we only produce what is demanded, resulting in 0 stock and in turn a minimal impact on the planet. In addition, our production is BSCI A-grade certified; raw materials are sourced from European manufacturers, which abide by European legislations in regards to environmental impact.